MICE & Events

MICE Meetings & Conventions

Amsterdam is a popular destination for (inter)national Meeting, Incentive, Congres of Expositie (MICE)

Contact us for cityhosting and other event services.

MICE is a type of tourism in which large groups, usually planned well in advance, are brought together for a particular purpose. Also called ‘meetings industry’ or “events industry” as an umbrella term for the vast scope of the meeting and events profession.

MICE events are usually centered on a theme or topic and are aimed at a professional, academic or trade organization or other special interest group.

Incentive tourism

Incentive tourism is usually undertaken as a type of employee reward by a company or institution for targets met or exceeded, or a job well done. Unlike the other types of MICE tourism, incentive tourism is usually conducted purely for entertainment, rather than professional or education purposes.


Looking for a local partner for your Amsterdam events? Please contact Amsterdam VIP Tours. With our loca expertise we can help you host your event.

Amsterdam VIP Tours gets also booked by Rivercruise companies for hosting extentions. Other travelgroups might benefit as well.


“Creating great memories!”

Email: info (at) amsterdam-viptours.com 
Call: 0031 (0)6 42119900

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