Heineken Experience VIP Tour and beer tasting

Heineken Brewery Amsterdam

The privately owned Heineken Brewery was established in Amsterdam in 1864. Today Heineken is a huge multinational company and the 3rd largest beer producer in the world. For those who are interested in Heineken’s rich and successful history, the former brewery in Amsterdam is opened to the public.

Heineken Experience Museum

In 1988 Heineken closed an old Amsterdam brewery and opened a tour for the Heineken fans. Because several amusement park attractions were added to the exhibit, it was renamed as ‘the Amsterdam Heineken Experience’. The museum part shows interesting remains of the architecture of the 19th C. Heineken brewery buildings. Also authentic interiors, old photographs, impressive brass beer tanks and a quiet horse stable can be discovered.


Get behind the scenes with a guided tour of the Heineken Experience. Explore the old brewery where Heineken was first brewed. Following the factory buildings tour, you will be taken to an exclusive bar. A Heineken expert will introduce and provide sample 5 premium Heineken beers. Traditionally served with a fine selection of Dutch cheeses and Dutch ‘bitterballen’.

Tip: Book your Heineken tour in combination with an Amsterdam Walking Tour. This way you will get more out of your time in Amsterdam. Or book a Private Canalcruise starting or ending at the Heineken Experience. Please contact us for suggestions and bookings.

Note: This tour is very popular. Check availability and pre book your VIP ticket here: Heineken Experience VIP.

Do you prefer International or Local?

Heineken can be found all over the world. Would you rather try local beers from local Amsterdam micro beer brewers? In that case you better book a Local Beer Tour. Perhaps in combination with a Local Food Experience. Contact us for a tailormade plan.


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